Public Relations, often abbreviated as PR, is a strategic communication practice aimed at establishing and maintaining a positive relationship between an organization or individual and its target audience. The primary objective of PR is to create a favorable public image, build credibility, and foster goodwill with various stakeholders, including customers, employees, investors, media, government authorities, and the general public.

PR professionals use a variety of communication channels and techniques to effectively manage the dissemination of information. This may involve crafting press releases, organizing media events, managing social media presence, responding to inquiries from journalists, and engaging in crisis communication when necessary.

The ultimate goal of Public Relations is to enhance the reputation and credibility of the client, whether it's a company, nonprofit organization, government entity, or individual. By maintaining open and transparent communication, PR helps in building trust and understanding between the organization and its target audience, ultimately contributing to its success and growth.